Business Goals

Goal 1: Leverage existing Instagram presence and community to grow members in Facebook private community

Goal 2: Use Facebook community to foster warm leads and convert them into clients

@taylorloucoaching Before Working with Vinnie

Solution

Phase 1: Identify target audience amongst current Instagram followers and funnel them to join private facebook community.

Phase 2: Propose and outline valuable content for target audience

Phase 3: Use social media automation tools such as Buffer & Planoly to ensure social media presence was consistent. Use Tailwind to create rich pins and board boosting strategies to increase re-pins and blog traffic.

@taylorloucoaching After Working with Vinnie

Engagement: 160% increase in organic engagement from 10 comments to avg 24/post

Followers: 30% increase in targeted followers from 10k to 12k in 3 months

Leads: 400% increase in leads generated from Instagram

Facebook Group:

Members: Grew targeted members from 100 to 341 in 1 month